Privacy & your data
Sumbl beta · last updated 10 November 2026
Sumbl is a guide to happy hours and bar crawls in Reykjavík and Akureyri, run by Þorsteinn Emilsson (steiniemils.com). You can use the map, favourites and private crawls without an account. This page explains what we keep when you sign in, and why.
Sumbl is for people aged 20 and over, the legal drinking age in Iceland. When you sign in you confirm you're 20 or older. We save only that you confirmed it, never your birthday.
What we keep
| What | Why | Who sees it |
|---|---|---|
| Your name, email and profile picture from Google | To sign you in and show who wrote a review | Others see your first name, last initial and Google profile picture (you can hide the picture in Me). Your email is never shown. |
| Your crawls and favourites | So they're on every phone you sign in on | Private crawls: only you. Friends crawls: your friends. Public crawls: everyone. |
| Photos you add to a venue | To show what a place is like | Everyone who opens that venue, after an admin has approved it. Your name shows next to the photo. Photo location data is removed before upload, and you can delete your photo at any time. |
| Reviews and comments | To help others pick a route | Everyone who opens that crawl |
| Ratings of venues: stars, tags, a short comment and whether the happy hour info was right | To help others pick a place, and to spot happy hours that need updating | Everyone, with your name. The Sumbl team uses the happy hour answers to check venue info. |
| Friends and friend requests | To share crawls with them. If you add someone by email, we keep that email until they accept, decline or you cancel. | You and that person. We never tell anyone whether an email has a Sumbl account. |
| Crawls with friends | So you can plan a night out together: the crawl, its date and time, and who's invited and coming | Only the people invited to that crawl |
| Your location during a crawl with friends, only if you say yes | So the group can find each other and nobody gets left behind | Only the friends who are going on that crawl. We keep only your latest position, never a history. Sharing stops and your position is deleted when the crawl ends (06:00 at the latest), when you switch it off, or when you leave the crawl. |
| Notifications, only if you turn them on: a technical address your browser gives us for this device, and which kinds of notifications you want | To tell you about friend requests, crawl invites, when your crawl starts, and if someone in your crawl gets lost | Only Sumbl. The message goes through your browser maker's push service (Apple, Google, Mozilla or Microsoft). Turning notifications off in Me, or deleting your account, removes it. |
| Reports you send | So we can remove harmful content | Only the Sumbl team |
| Venue details venues send us through their private form link, with the name, role and email or phone of the person who filled it in | To keep happy hours and opening hours right, and to check with the venue if something is unclear | The venue details are published by the Sumbl team after checking. The contact details are only seen by the Sumbl team and never shown in the app. |
What we don't do
- No ads, no tracking scripts, no selling or sharing your data.
- We count visits ourselves, anonymously: how many phones and computers open Sumbl each day, and how often each venue is opened, saved or searched for. No cookies, no IP addresses, nothing that can identify you.
- We don't store your location. The “you are here” dot stays on your phone. The only exception is a crawl with friends where you choose to share, as described above.
- Venues can't pay to be ranked higher.
Cookies and storage
One cookie keeps you signed in for up to 30 days. Your settings, like language and weather mode, are saved on your phone only.
Where it's stored
On Cloudflare's servers, in their Western Europe region. Sign-in is handled by Google. Weather comes from MET Norway (yr.no) and the map from Mapbox. Those services see normal web requests from your phone.
Your choices
- Change the name others see, or delete your account, in Me in the app. Deleting removes your account, crawls, reviews, ratings, comments and friends straight away.
- Turn notifications on or off, or choose which kinds you get, in Me. Each phone or computer is set separately.
- Stay out of “Top crawl creators”: it's off unless you switch it on.
- Questions or a copy of your data: contact us through steiniemils.com.
Drink responsibly
Sumbl is for people aged 20 and over, the legal drinking age in Iceland. In an emergency call 112.